As you can see, it's been raining, it's been busy and how often do I groom? I groom daily but with the odd day of a break here and there. But I am a tad obsessive about it. When it rains like this, they never look brushed as you can see in this photo of Miss Abs. Ponytails go the wrong way, they get wet and you wonder why try. But I don't like mats in the dawgs as mats hurt. I know, I have had them when we used to go camping in the woods and I forgot a brush.
If you keep your puppy in a short coat, you could probably get away with once or twice a week. If you keep it in a long coat, you should brush every other day but when they are puppies, do it daily. Get them used to it. It's not that your puppy needs to be combed but they need the conditioning. Always use spray conditioner.
Hold them in place on their back, brush and treat. It may take 2 of you or maybe just you. You are not hurting them. You are simply holding them in place till they relax. When they relax, treat. The goal is to have a dog that will lay there when you groom. Eventually they will get it. The more you do this, the faster they get it. What you do now in puppy hood will last their lifetime and you wil be glad you did.